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Advertiser: Apple, Inc.

Brand: Apple, Inc.

Media Agency

Media Agency: OMD USA


Sound Company: Stimmung

Sound Design: Gus Koven

Creative Agency

Creative Agency: TBWA\Media Arts Lab

Chief Creative Officer: Brent Anderson

Executive Creative Director: Chuck Monn

Creative Director: Jed Cohen, Jeremy Wirth

Art Director: Diogo Valim

Copywriter: Bruno Barbieri

Group Creative Director: JD Jurentkuff

Executive Director of Content & Delivery: Brian O'Rourke

Executive Producer: Chris Perry

Senior Producer: Kirsten Larson

Global Music Director: Peymon Maskan

Production Company

Production Company: Buck

Executive Producer: Emily Rickard

Managing Partner / Executive Producer: Maurie Enochson

Executive Creative Director: Ryan Honey

Creative Director: Joe Mullen


Composer: Billie Eilish, Finneas O'Connell

TBWA Worldwide, 2 years ago