Background

Tic Tac wanted to launch its tangy Raw Mango flavour for the Indian market.

 

Idea

When you eat a sour piece of raw mango, your face changes. Your mouth puckers up and your jaw shifts to one side. Interestingly, your face itself looks like a mango. In our creative, we wanted to capture this. And with just the help of facial expressions, we managed to capture a lot of emotions.

 

Results

We put our creatives in major retail store across the country. People loved it. The sales for Tic Tac Raw mango sky rocketed. We sold about 5 million packs in a matter of just one month. It was such a massive success that we even took it to digital.