This campaign encourages drivers to ask their passengers, both in the front and rear seats, to put on their seat belt before setting off. As the driver of the car, they have the power and authority to tell anyone travelling with them to belt up. Analysis conducted by the RSA of all rear seat passengers involved in fatal collisions between 2008-2012* showed of the rear passengers not wearing a seat belt 45% were killed, and 55% survived, while of the rear passengers who were wearing a seat belt, 22% were killed, and 78% survived. Analysis of rear seat fatalities in passenger cars from 2009 to 2017, where seat belt wearing is known, 42% were not wearing a seat belt.