PBTF is the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis. The Imaginary Friends Society started as a series of videos, and Tool worked with RPA to transform it into an augmented reality experience that brings the films’ most lovable characters to life whenever kids and families need extra emotional support. You can select characters, adjust their size, place them in the world around you and interact with them as they offer words of encouragement to boost confidence during difficult times.