To demonstrate our commitment to NASCAR and its diehard fans, we put the heart-pounding, 200-mph-speeding thrill of NASCAR into our beer cans, literally. We took Kevin Harvick’s 2018 historic season #4 racecar and turned it into 40 collectors’ edition Busch cans, forever intertwining our product with the sport itself. And we did it at the speed of NASCAR. In just five months, we went from 150 pounds of track-raced sheet metal and carbon fiber from Kevin’s cars to finished cans of beer. Once the cans were signed by Kevin, numbered, and their source material documented, fans got their chance to win them at the Daytona 500. During the race, we hosted live, NASCAR trivia questions on broadcast, which fans then raced to answer on Twitter using #Car2Can. The fans who answered correctly the fastest won their own piece of NASCAR history: the first and only beer made from a racecar.