Inspiration can come from anywhere and anything. As a celebration of spontaneous inspiration and creativity, Adobe Creative Cloud, in collaboration with the creative agency, launched a nationwide competition for college students to create a movie poster for a film that had yet to be created – until now. The winning poster was selected out of more than 1,100 submissions, and inspired In The Time It Takes To Get There, a short film created by the director. It features elements of the winning #MoviePosterMovie poster and stars some of Hollywood’s most recognizable talent. Humorous, quirky and imaginative, the film is a celebration of individual creativity and a unique approach to branded content that puts the consumer in control.

Director Zach Braff wrote and brought to life a fairy-tale – a stylized 19th century world in an imagined land (could be England) for which he drew inspiration from the opulence of the era, dynamic of the mannerisms and the tableau-like image of “royalty.” To help create this world, he enlisted a feature film and live event crew, including an Academy Award-winning cinematographer, and a highly acclaimed Costume Designer and Choreographer, along with an A-List cast. The production was 3 days in Los Angeles, a combination of stage and location.

Zach was inspired by the social media Influencers who are so prevalent in today’s culture and are the new “royalty” of the Millennial generation. The winning Adobe #MoviePosterMovie poster from student Sam West – most notably the candle in the poster – reminded him of the Frye Festival documentary he’d just watched and led him to the late 19th Century. He thought, “What would the morning of an Instagram star be like in 1865?” He thought that the industry of “social media Influencers” was ripe for satire, and secured Frye Festival ‘celeb’ Andy King to be part of his cast with a DM on Instagram.

The stars of the film are Florence Pugh (Lady Macbeth, Fighting With My Family and Marvel’s upcoming Black Widow) and Alicia Silverstone (Clueless). Other cast include Andy King, one of the organizers of the Fyre Festival and a social media celebrity in his own right who the director initially contacted on Instagram; Leslie David Baker (“The Office”); and Ken Davitian (Borat). The cast brought scope, authenticity and empathy to the satiric story as well as formidable social media presence. Zach captured performances that appeal to today’s cultural obsession with social media and reverence for social media Influencers, and tapped into the enduring fascination with royalty – in this case 19th Century royalty.