Battle Force is an annual event that celebrates basketball culture, including dance, music and street art. It demands significant investment to bring together an audience of hundreds of fans. In 2018, instead of just bringing fans to the event, we brought the event to millions of fans with Battle Force Live.
A new social media format segmented like a LIVE TV show, created to broadcast the best moments from the event via IG stories. It puts viewers in the control room, allowing them to choose what to watch, vote to pick a winner, shop the kicks from the crowd or get up close to the stars. The event was shot by multiple camera crews and edited in real-time, in order to be approved by the clients and distributed by media partners within minutes.
To check out a sample of the show follow @bfl.demo on Instagram. Or visit nikebfl.com