Imagine a car that knows you, listens to you and meets your needs just by asking. In the comedic, star-studded “Say the Word” Super Bowl commercial, we use this singular, but powerful idea to introduce new, category-leading technology found in the A-Class and demonstrate just how life changing it can be in a fun, over-the-top way. We watch a person change the world around him from alleviating everyday dilemmas to benefiting others all with a simple voice command, eventually, demonstrating how easily requests can be met inside the A-Class, thanks to its genius MBUX interface. It’s all new thinking for an all-new class of Mercedes.