Established in 1995, Wasserman + Partners has grown to become BC’s largest full-service independent advertising agency. (Cue dramatic intro music.)
We make our home in Yaletown, ground zero for the city’s hippest restaurants, boutique-iest hotels, and dare we say, friendliest advertising agencies. We’re 100% BC-owned and operated, and more than a little proud to be that way.
Being born and raised in BC gives us the freedom to do what’s best for our clients and their businesses. Frankly, we don’t care what’s best for shareholders in Toronto, New York, or London—because we don’t have ’em.
More importantly, it also gives us the freedom to make long-term investments: in our team, in our clients, and in their businesses. How’s that for fresh thinking?
So what makes us different from all the other agencies you’ll meet?
Great question. Maybe the best way to answer it is with our agency manifesto. It reads something like this:
- We believe creative should be the bridge between data and action. We (yes, even our creative team) embrace research and data in the same way a gold miner embraces a shovel: as an essential tool that leads you to bigger and better things.
- We know the world is a cluttered, noisy place—and getting more so everyday. That’s why we believe in continually evolving our ideas, to ensure our messages keep on breaking through.
- We create messages with purpose, clarity and above all, meaning. Stuff that moves people to think, to believe, to act – and, to tell their friends and family to do the same.
- Brains and heart: we know good advertising needs both. You gotta give people a rational reason to take action. But no action is ever taken without an emotional trigger.
- When it comes to media, we don’t play favourites. TV, radio, print, OOH, online, guerilla, stunts – yup, we love ’em all.
- Like mothers and cowboys, an agency’s job is never truly done. That’s why we strive to drill deeper, aim higher and explore farther than we’ve done before. Every day.
- We are original, innovative and humble, with an emphasis on the latter. Because no matter how good you get at this stuff, there’s always a way to do better.