Tug
Digital Agency
London, United Kingdom
A:Unit 3-1, Victoria House, EC2A 4DQ

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About

At Tug, we’re making advertising work again.
We combine media, technology and creative to deliver better results.
A full-service digital agency, with roots in search engine marketing, means everything we do is measurable and accountable. Our offices in London, Berlin, Toronto and Sydney mix local capabilities with international scale to drive real business advantage for our clients.

What sets us apart:

·         Performance Led, Client Service Driven - Every client account has one point of contact, who keeps your team at Tug focused, on your results.

·         Results Monitored From Top To Bottom - The KPIs that keep you awake, keep our Directors awake. Even our CEO has a live dashboard.

·         Multi-Channel Is Our Sweet Spot - We move budget and effort seamlessly across channels to get the best results for our clients.

·         Technology, Not For Its Own Sake - We build scripts, shortcuts, models and visualisations to speed up our work, not just to wow you.

·         Investing Budget Like Its Our Own - Our roots are in search engine marketing, it’s in our DNA to make every bit of budget count.

Specialities


Tug’s unique approach to marketing means we have the expertise and fluidity to move across channels seamlessly. With roots in search marketing, we have over ten years’ experience running client campaigns across SEO, Paid Search, Social Media, Creative, Affiliates and ATL.


Paid Search - Paid Search is constantly evolving. As technology, platforms and consumer intent continue to move forward, you need a PPC team who can keep up. Our team of Paid Search experts run highly targeted global campaigns that deliver consistent results for our clients.

Display - Navigating the complex world of digital media buying and programmatic can be daunting. Our team are experts in running international, full-funnel media campaigns and are here to guide your brand and drive results that matter for your business.

Search Engine Optimisation Services - We’ve been optimising our clients’ websites for over 15 years. Search engines have changed a lot in that time, and our skills and services have evolved with them. The Tug SEO team is a combined force of technical, creative and strategic thinkers, who use their expertise to continually improve both onsite and offsite SEO for our clients.

Social & Content - Social media users expect a genuine connection with the brands they engage with. That means not only responding to comments, DMs and queries in real-time but also keeping an eye out for opportunities to connect with advocates and influencers. Our social media managers have years of experience managing social communities for a wide range of brands across social channels.

Affiliate Management - Affiliate marketing is often an undervalued practice in the digital marketing landscape, but it’s one of the most reliable and cost-effective methods of growing your business at scale. Driving traffic and awareness, and only paying upon conversion, working with affiliate partners can be a great way to drive the right results for your business, with no wasted cost.

Data & Analytics - Our approach to data and analytics is centred on establishing a single source of data truth. This runs through from data collection, processing, presentation and analysis.

Media Planning & Buying - The world is now digital and the line between digital and traditional media has been blurred. No brand wants to miss out on key touchpoints outside the browser, but it can difficult be to quantify the success of these campaigns in a discretely measurable marketing space.  Our goal is to show the impact of your above the line campaigns on the bottom line and make sure we’re reaching potential customers all the time, not just when they’re inside a browse

Creative Production - In a diversifying and ever-evolving digital world, big creative ideas don’t always translate across channels. Our approach to creative ensures your campaigns connect with the consumer across channel, platform and format.

Clients



Awards
  • DMAs (2009) - Best Use of Search, Natural and Paid-For (Bronze) - Motability Operations
  • DMAs (2010) - Best Use of Search, Natural and Paid-For (Bronze) - Merlin Entertainments
  • Revolution Awards (2011) - Best Use of Search - The Dungeons
  • DMAs (2011) - Best Use of Search, Natural and Paid-For (Gold) - Dairy Crest
  • Revolution Awards (2012) - Best Use of Search - Dairy Crest, Milk&More
  • Digiday Marketing & Advertising Awards Europe (2019) - Best Social Good Campaign - WWF