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Underneath the palm leaf is a full-service production company and director agency, producing for and representing the next generation of storytellers in music videos, commercials, and branded content.

TrePalm has a strong and gifted roster of directors that have directed for, but not limited to clients such as Drake, Martin Garrix, Khalid, Our Lady Peace, DVSN, and Bleeker, only to name a few, in addition to directing spots for clients such as TD Bank, Spotify, AirBNB, President's Choice, Scotiabank, Canadian North Airlines, and many more.

Launched by Alex Rozanec, a writer and producer with a healthy obsession for cinema and music, TrePalm’s mission is a threefold operation: Educate, Entertain, and Escape.

Alex is a student of popular culture and a purveyor of stories. He holds an English degree from the University of Toronto, plays guitar, and enjoys soft rock from the 1970s and country western music. Aside from all that, he produces videos with established filmmakers for trend-setting musicians and household brands.

Many, many moons ago, Alex got his start in the business on the West Coast, in Los Angeles, working with prestigious companies such as DNA, Inc. and Artists and Derelicts. He then returned to Toronto and founded TrePalm, bringing back West Coast vibes and top quality filmmaking to the East Coast.


Production Company

Director Agency

2018 CSC Award for Best Branded Content Cinematography - Kombat Arts, "Legacy"