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The Ninety-Niners
Strategy Consultants
London, United Kingdom
A:Soho Works, The Tea Building, 56 Shoreditch High Street, E1 6JJ




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We unlock value by being relevant to real people. 

Strategic consultancy to help brands unlock the value of customer-centricity. 

We help clients identify and prioritise opportunities to grow customer value through more relevant communications and experiences.  Our modular process of audits, analytics, research and workshops is designed to accelerate the application of data and personalisation in pursuit of acquisition, growth and retention objectives.  

By embracing customers’ differences, we improve the experience for every individual, and through a scientific approach to optimisation, prove the short and long term commercial returns for brands. 


Proposition design & development

Customer engagement & loyalty strategy

Customer relevance audit

Customer relevance mapping

Personalisation & contact strategy

Communication strategy

Content strategy

Customer innovation lab

Predictive analytics

Customer growth driver analysis
Customer-centric solutions through the 99collective; a community of the best creative, data, technology and media specialists.
We deliver creative, personalised solutions for branded customer engagement, digital commerce and loyalty programmes. We assemble and lead bespoke project teams through The 99collective; a community of the best creatives, analysts, strategists and producers from a variety of fields, that can work independently or embedded within your in-house teams.

We believe clients should only pay for what they need, when they need it.


Creative development and production

Personalised content and comms

Digital design


Digital products & tools

UX and conversion rate optimisation

Performance marketing

Campaign automation and delivery through martech

Measurement and optimisation