The Caples Awards is an awards show run by creative people for creative people to recognise work that works... In other words, ideas that sell.
David Ogilvy never said, "We engage or else..."
2020 will be the 42nd annual Caples Awards show.
Started in 1978 by ex-BBDO copywriter Andi Emerson, Caples juries have always comprised creative directors from around the world.
They come at their own expense.
They come because, over the years, The Caples has grown into a community of like-minded creative people, of friends.
And they come because they can judge without restrictions.
Many other shows host big gala dinners to celebrate the winners.
These are intended to make money.
To fill the ballroom of a smart hotel, there have to be as many categories as possible and, in order to entice agencies to take tables, Golds, Silvers and Bronzes in every one.
The Caples doesn’t sell tickets to the dinner.
And that means the jury is free to award as many - and as few - Golds as they wish.
The only criteria are the criteria established by the jury President.