Wake The Town
Stuck in Motion
Contemplative Reptile
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Special Group Auckland
Advertising Agency
Auckland, New Zealand
A:Level 1, 34-38 Drake St, Auckland Central, 1010


We’re NZ’s leading independent creative company — using design, advertising, digital and innovation to make things that matter.

Special Group is a proudly independent creative company based in Auckland and Sydney. We build compelling and relevant brands and campaigns using our combined capabilities in brand strategy, design, digital & advertising, through a more human-focused way of listening, thinking and making. We work truly openly and collaboratively, imagining and designing experiences that move people and matter to them. Changing fortunes as we go.

Our Purpose
Make things that matter. We set out to build an independent, future-proof business that pushes the industry in a new direction; to make brands and businesses meaningful and personal, and to improve careers and motivate talent in the process. Not just to manage the status quo or get the job done, but to help engineer significant change, to leave a dent, and to make a real and positive difference.

We’ve worked in innovative ways with clients to create rich and diverse brand experiences across brand creation, brand reinvention, brand experience, identity, website and UX design.
Our work has been recognised locally and globally for its creativity and the powerful impact it has on our clients’ business.