Our European collective believes future business will become more open, connected and engaging, and that communities will change the nature of how we interact with brands, products and other people. Recognizing the power of communities in modern marketing, our multidisciplinary thinkers build and feed the truths that bring audiences together and resonate in the long term, creating impactful and culture-shaping work. In light of the impact of COVID-19, we believe this strategy to be more important than ever and the fastest, most potent accelerator for brand growth.
Our European hub has been pushing the frontiers of creativity and collaboration since 2009. Whether in Paris or London, our team brings a business and innovation-driven spirit at every step of the value chain, from innovation to advertising, digital platforms, creative production, experiential or sports and entertainment sponsorship activation at the world’s biggest events. Showcasing the best of European flair through our work and through our own actions (come visit us at the Sid Lee Gallery!), our obsession is building long-lasting effectiveness for brands and institutions. We do it all with a special attention to kindness, humility, and inclusivity because it provides the most fertile environment for great creativity and progress.
Over 20 years ago we pioneered the Commercial creativityTM approach by embracing all business-focused creative disciplines and ignoring the traditional boundaries that cause siloed thinking between crafts. It’s our commitment to seeking best practices instead of the same old patterns. This enables us to find creative solutions by turning to any, and all, disciplines, from architecture to digital platforms.
- Design and branding
- Media planning
- Public relations
- Digital solutions
- Website development