SAMA Advertising is the most effective agency for multicultural marketing towards the African, Black, and Caribbean community in Canada Public Relations SAMA's strategy lets your message seep into your target audience's consciousness through our proprietary, analytics-based impact measurement process. You control the narrative. Advertising Ad planning and buying is our core strength. We are also very experienced in creating customized messages that are well received by our target audience. Marketing We collaboratively work with the client to design a marketing plan that draws on our deep understanding of the multicultural market.