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RAPP
Advertising Agency
London, United Kingdom

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IPA (UK)

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About

BRANDS & PEOPLE PERFECTLY ALIGNED

RAPP is the only agency that specializes in high-precision CORE DIALOG™: those critical, direct and high-value relationships that link people and brands across the fast-changing digital landscape. Our solutions are focused on the five crucial elements of today’s social plasma — customer-managed relationships (CMR), social engagement, mobile, digital, and commerce — bringing high precision and creative magic to well-defined, addressable audiences.

The RAPP network spans the globe, housing a diversified and growing family of 2,000 innovators, integrators and implementers. RAPP is a deeply integrated part of Diversified Agency Services, a division of Omnicom Group.

OUR GUIDING PRINCIPLES

As people and brands alike struggle under the tyranny of choice, our job is to bring clarity to the things that matter for both. Through astute business insights and a granular understanding of addressable audiences, we create meaningful experiences that:

*Utilize data with precision and purpose
*Confront unlimited choice with limited resources
*Target the right person at the right time and in the right context
*Unify the consumer experience across fragmented media
*Achieve creative elasticity that allows both personalization and scale
*Remain relevant and in sync with culture in real time
*Deliver a measurable marketing ROI based on the metrics that matter
Specialities
METHODOLOGY

AFFINITY LOOP™

CORE DIALOG™ is an interconnected journey. We understand it through a model we call the Affinity Loop. It embraces the consumer’s nonlinear path to purchase and loyalty. We enable that journey with smart data, astute business insights and powerful stories, delivered in the moment. By telling those stories, we are able to build bankable relationships between brands and people.

The Affinity Loop provides us the opportunity to deliver the right message to addressable audiences at precisely the right moment. By doing this, we are able to build connected experiences that are both timely and relevant.