UNITING BRAND AND DEMAND FOR RESULTS THAT MATTER
We operate from a single principle: Everything we do has to work. AND we work hard to make that happen. Whether we’re launching a big brand-building campaign or optimizing a small-space response mechanism, we unleash courage AND creativity throughout the funnel AND across every channel—strategizing, problem-solving AND innovating our way to creating big impact for our clients.
OUR PERSPECTIVE ON THE INDUSTRY
The responsibilities of the CMO have changed dramatically. Gone are the days when big advertising campaigns, positive brand perception and high awareness were enough. CEOs and boards are looking to ensure that their marketing efforts are leading to sales, which means that today’s CMOs are driven by the need for action and results.
So, where does this leave marketers and brands who must be completely accountable for all of their marketing efforts and advertising spend?
We believe that the answer is the unification of brand and demand, in a new space that couples big branding initiatives with the intelligence, creative work, and strategies and executions that drive consumers to action.
These transformational marketing solutions are created through the connection of media, technology, data, insights and always-on creative content.
WHO WE ARE
Quigley-Simpson is a fully integrated, brand-performance agency uniting brand and demand.
Headquartered in Los Angeles, with an office in New York City, we are an independent, majority female–owned, 200-plus-person agency. Our commitment to creative and executional excellence has led to our array of blue-chip clients from Fortune 500 to growth companies.
Our superpower is our intelligence and ability to unite brand and demand by helping our clients rapidly interpret data and deploy creative in strategic ways that consistently drive sales. Our methodology is derived, in part, from our extensive experience in DRTV, which has given us a unique understanding of how to directly reach consumers and drive them to action.