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Public Label
Advertising Agency
Boulder, United States

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About

Public Label is a full-service integrated creative agency that provides a channel-agnostic approach to solving business problems by hacking culture to uncover consumer motivations and identifying the corresponding cultural movements that drive their behavior.

In addition to a unique strategic approach to creative development, we have award-winning experiential and shopper marketing teams that allow us to give every part of the customer journey the attention it requires in today's rapidly changing environmen.

We develop our campaigns and programs with the customer at the center and interact with them on their terms because they hold all the power. Whether it's keeping Ford Bronco customers excited along an extended purchase delivery, directing shoppers to a portfolio of Dreyer's Grand Ice Cream brands to keep happy on hand or turning kids into sports heroes by launching Tango League for adidas through events across North America, our finger on the pulse of the customer's cultural influences keeps us focused on doing work that delivers business growth for our clients.


Specialities

Strategy
Cultural movements
Growth strategy
Brand strategy
Innovation strategy
Customer experience strategy
E-Commerce strategy
E-Retail straegy
Shopper strategy
Data strategy
Research
Planning

Design
Experience design
Brand identity
Naming
Web design
Retail environments
Package design

Brand Marketing
Integrated campaign development
Shopper marketing
Omni marketing
Communications planning
Social and influencer marketing
Media planning
Content strategy
Measurement and reporting
Testing and optimization

Execution
Experiential and events
Content
Interactive
Video and photography
Print / digital studio
Post-production
Merchandising
Sales support

Clients

adidas
BRP - Bombardier Recreational Products
Charter Spectrum
Orgain
Mars Inc.
Dreyer's Grand Ice Cream
OZO Plant-Based Protein
Scottie's Tissues
Josh Cellars
Ford
Lincoln
Moet Hennessy
Church & Dwight
Scott's Lawn Products