Welcome to PHD – we’re a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands.
Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 4,000 employees in over 80 countries.
We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers.
Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
Part of a powerful family
World-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.
Being part of Omnicom Media Group (OMG) gives us world-class purchasing power to meet the tough buying demands of the world’s biggest advertisers. Having access to sophisticated research resources and advanced business intelligence tools through the group allows us to deliver the very best strategic expertise.
This combination of buying clout and superior communications planning credentials means we offer clients a real alternative.
We deliver media planning and buying across all online and offline media.
In addition we also offer a number of specialist services….
How we do it
Our global planning and collaboration platform SOURCE combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.
We believe that growth will come from increasing brain power, not just buying power. And we’ve proved that innovation and media creativity drives disproportionate return on investment for brands.
SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 4000 minds, not just 4.
Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.
SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.
WINNER of Adweek’s Project Isaac Awards, which recognises inventions in media, technology, marketing and advertising.
We’re seeing more clients looking for a different way of doing things and placing increasing value on quality of thinking.
PHD’s heritage as the first strategic planning focused media agency has historically helped differentiate us from the competition. And today, we continue to set ourselves apart from other media agencies by leading the way in the evolution of global communications planning.
We have the industry’s largest global communications planning practice, shaping the marketing and communications approach for the brands of clients such as Unilever, GlaxoSmithKline, SC Johnson and VW Group.
Our strategy units in London, New York and Singapore employ hundreds of specialists focused entirely on global planning projects. Through SOURCE, we conduct seamless communications planning globally, enabling teams to collaborate with colleagues, clients, agency partners and other media agencies in markets all around the world to execute ideas.