Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
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Paper Moose
Advertising Agency
Sydney, Australia
A:Suite 1, Ground Floor, 61 Marlborough Street, Surry Hills, Sydney, NSW, 2010



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Done by doers

There is no executive car park or long agency lunches here - we’d rather spend our energy working together, exploring new technology and approaches to generate incredible work.

We take a collaborative approach to developing solutions for our clients. Unlike traditional agencies who work in silos, we bring strategists, creatives, producers and media planners together from the start - delivering effective campaigns that get results.

We pull apart every brief, looking for underlying truths, conduct further research, and scour for powerful insights: doing everything we can to ensure that our ideation begins from a solid, focused and informed starting point.

Drawing on our diverse team of creatives, and in collaboration with the client, we unleash our imaginations to find the approach we need: big ideas, crazy concepts, simple solutions. We then test these, ensuring only the most robust ideas are evolved into an ecosystem of effective concepts.

Our in-house production team spans film, design, experiential, VR/AR and product development. Poised at any moment to transform our offices into a "makers" wonderland, this phase is all about delivering creative that’s on time, in budget and, of course, amazing.

We know how to make sure campaigns find the right home, with our media planners able to push creative to where it’s needed most. Working with our creative and production teams, they can react and adapt fast, allowing for more responsive campaigns, followed by post campaign analysis helping us all understand where it worked and why.