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MediaCom Toronto
Media Agency
Toronto, Canada
A:1 Dundas Street West Suite 2800 Toronto, Ontario, M5G 1Z1

264

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WPPICA (Canada)

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About


Hello. 
We’re MediaCom, 
The Content + Connections Agency.

We believe that everything is connected. And that means a media agency has to think and operate in an entirely new way. So new that we don’t even call ourselves a media agency anymore. We call ourselves The Content + Connections Agency.

That’s our shorthand way of saying that we have a unique approach to planning and buying across paid, owned and earned media, which can optimise our clients’ entire system of content and connections – not just the individual channel silos within them.

For us, “content” is the fuel for high-performing communications systems. It refers to any form of consumer messaging that connects brands with their consumers. “Connections” is how we guide the content around the system. It’s about having a closed-loop distribution strategy, ensuring there are no dead ends or wastage.

We do this by taking a step back and seeing the bigger picture, designing the content with the connection in mind.

We call this Systems Thinking – and it’s proven to transform communications effectiveness.