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Locaria
Advertising Agency
London, UK

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About

​Locaria is a pioneering global multilingual content activation agency which specialises in supporting inhouse marketing and e-commerce teams, media agencies and creative production houses. We build linguistic solutions to scale content and campaigns internationally, while carefully balancing efficiency, effectiveness, creativity and quality.

We have established a unique approach to developing multilingual communications which involves leveraging digital campaign data and feedback from marketing performance, into the content creation process.
We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.

Specialities
With our roots in digital marketing, our dedicated teams provide content research and creation, analysis and optimisation. Complemented by linguistic expertise, industry-leading technology, and exceptional quality controls, our agile localisation solutions drive user-centric solutions that build market credibility, trust and customer advocacy.

Our Credentials
We serve over 100+ markets, 50+ languages
We have 600+ in-market content specialists & trained linguists
We coordinate our linguistic projects from our three global hubs
Our projects are underpinned by a Channel Localisation Memory (CLM)
All our in-markets linguists and content analysts are fully trained in digital marketing channels

International SEO & Digital Content Creation
Our analysts work closely with technical teams to provide on-site and off-site content that is stylistically appropriate whilst also in accordance with regional SEO requirements. We plug content gaps to protect and grow your brand equity in all markets.

Website Localisation & Translation
We don’t simply translate your content, we localise it. We combine high quality linguistic expertise with the commercial and performance considerations of local platforms. This ensures your brand’s tone is consistently maintained across all markets, whilst driving optimal searchability.

International Social Media Marketing
We propel our clients’ marketing performance with social media campaigns that build brand engagement and support the customer journey. Campaigns are executed in the target market language on the relevant local social media platform, and tracked against both paid and organic KPIs.

Multimedia Translation
With video being one of the primary channels for customer engagement, we offer multilingual voice-over, dubbing and subtitling services. Our multimedia translation services also include transcription to and from any language combination, using linguists with subject matter expertise.

Translation, Localisation, Transcreation & Origination
Content that is authentic to every customer empowers our clients to grow, connect and build excitement.
Our language methodologies for high volume content are delivered using a combination of translation technologies and human language expertise to offer the highest quality. When technology meets creativity, we are able to create content with authority, passion and pride.

Email & CRM Marketing
Using a data-driven approach to email marketing translation and transcreation, we create campaign content of the highest quality, to ensure that the best subject lines, copies, structure and CTAs are used, to drive effectiveness from each segment in your target market.

Multilingual & International PPC
Combining our linguistic flair and data insights, we originate high performing paid media campaigns with localised content that drives conversions in each market. Our linguistic team are experts at finding the balance between copy that meets channel rules, drives traffic, and remains consistent with brand style and terminology in any language.