Reflect and encourage creation. The first objective of the Club is to reflect advertising at its best, to encourage creation, the graphic arts through multiple channels. To do this, the first task is to bring together the campaigns of the year, have them judged by a jury of co-opted creatives and establish an annual prize list. The work published in the book systematically include the names of their authors. All categories are represented. The book therefore lists the best advertisements and projects resulting from communication across a field of sixteen different categories. To date, the complete collection of the club's annual reviews brings together 48 volumes of over 400 pages.