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Advertising Agency
London, United Kingdom
A:Lab, 2 Bourchier Street, W1D 4HZ




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LAB is an award-winning independent digital agency that offers a full suite of digital services, uniquely mixed with a blend of neuromarketing, psychology and behavioural economics. Founded over 15 years ago, the agency has 55 full-time staff with offices in London and Cape Town. Clients include Sage Pay, Wax Lyrical, Snap-on Tools, System1 Group, Lendlease, Collinson and Keith Prowse. LAB works with enterprise level organisations to implement successful digital strategies and to design, build and market digital brands and experiences. Featured in The Drum's Top 100 Independent Agencies, LAB was also recently named a 'One to Watch' in Econsultancy's Top 100 Digital Agencies 2018.
Elegant Communication
When one line tells the story, we say it. When one stroke paints the picture, we draw it.

The digital world we live in means we can communicate with more and more people in ever-increasing ways. Everyone’s time is precious, so to tell people something relevant and engaging must be done clearly and succinctly or not at all.

It’s not the ingredients, it’s the recipe
To create deeply engaging experiences we need deep human insight. At Lab we blend a mixture of psychology, behavioural economics and neuromarketing to predict, measure and influence non-conscious, emotional reactions.

Relevancy through empathy
Consumers are irrational - so we have developed a unique approach based on established psychological theories to quickly and clearly identify the irrational desires of your target audience.

Gain a deeper understanding of your customer, make better predictions of their responses and influence them more precisely.

Consumers are emotional - so we use research methods from neuroscience to predict, measure and influence non-conscious, emotional reactions and perceptions.

Make any communication more effective and de-risk your creative spend by measuring emotional impact.

Neuro Linguistic Search™
It’s noisy out there in search engines and often ‘friction’ is required to cut through the chicken soup of advertisers fighting over clicks. Use neuro-linguistic principles to influence consumers and disrupt their usual search habits with relevancy, surprise and cognitive nudges that transform performance.