BIG POSITIVE IMPACTS
Call them BPI’s, saves time, saves paper.
By being consistently entertaining, provocative or informative they transform people’s reaction to a brand from an eye roll to a welcome.
And continue to build people’s relationship with a brand until they actively enjoy spending time in the brand’s company.
What dreams do you have for your brand? Where do you want to get to? What is possible?
That’s our start point. Then we work backwards from there.
No rules. No preconceptions. No limits. What’s the best way of creating the kind of BPI you need to make your dream a bloody great big real and joyous thing?
At krow, you will find sixty of those lovely people working together with one objective in mind: To help our Clients make leaps to provide real momentum for business success.
From forensic strategic thinking, to holy cow creative ideas and agile, never-drop-a-ball production, we’re a collective of specialists focused on making Big Positive Impacts for our clients.
DESIGN AND BRANDING
We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like DFS, Krispy Kreme, Pets at Home and Fiat now influences every aspect of their business.
We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.
Our team of social experts have developed 'social sense', a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.
Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own 'digital clients', for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.
Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts (we call them Ethology) will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.
Our in-house team, kworks, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.
Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.
DIRECT AND CRM
For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.
For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.
With clients like DFS, Wilko and Pets at Home we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.
Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.
Abarth | DFS | Digital Realty | Fiat | Kinder | Krispy Kreme | nutella | National Grid | Rachel's Organic | RAF Benevolent Fund | RNLI | Sofa Workshop | Team GB | Thorntons | tic tac | Victoria Yum | wilko | Unison
- Gold IPA Effectiveness Award 2018