KOMM (Swedish Association of Communication Agencies)
Associations, Award Shows and Festivals
Stockholm, Sweden
A:Sveavägen 32, 5 tr, 111 34 Stockholm

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About

The Swedish Association of Communication Agencies is an industry organization for agencies within nine different disciplines of marketing communication: action marketing, design, direct advertising, events, interactive, mobile, media, PR, and advertising. We work with and for our members in two ways: as a member organization and as an interest organization.

Specialities

The Swedish Association of Communications Agencies is an industry organization for the company's advertising and marketing activities. The association functions partly as an advisory and inspirational member organization, and partly as an opinion formation and informational interest organization. Our work is based on three pillars: business, responsibility and reputation.

Clients

Swedish agencies with a membership in The Swedish Association of Communication Agencies; 

25AH

500 Stockholm

A+X

Abby Priest

Accenture AB

Acne Advertising

Agency

Ajax Wonderland

Althén & Co

Andrén & Jungå Kommunikation

Animal

ANNAOCHANNA

ANR BBDO

AplusM

AWB

B-Reel

Bang Agency

Bartholf Scheibel

BCW Stockholm

Beegleton

Bellbird

BERG

Berntzon Bylund

Beyond Communication

Bilbo

BKRY

Blink

Blinkers Brands

Blomquist & Co

Blomquist Communication

Bloomy Ideas

Blå Vision

Bold

Bolt Kommunikation

Bond Street Film

Borg & Owilli

Brand New Communication

Brandbergs

Brandcentric

Brandly

Brave Zone

Bravissimo

Brindfors

Bryner Creative

Bulldozer kommunikationsbyrå

BVD

Carlsöö & Co Communication

Carve

Cheil Nordic

Chiffer

Coller Andersson & Jourdan Design

Community Network

Confetti

Contrast

Cordovan

Creative Army

Creuna

Deed Agency

Designkontoret Silver

Det

Devocy

DNA Agency

Dorian Mabb

Dotter & Döse

Dragster

Drama Queen

Dry Creative Projects

Edenvik

Ehrenstråhle

Emakina DBG

Enestedt & Co

Essen International

ESTER

Eventum

Evidence Strategy

Expoma Reklam

FAB Agency

Falck & Co

Familjen

Fascinera

FCB Fältman & Malmén

Flatmate Web Agency

Food & Friends

Formsmedjan

Forsman & Bodenfors

Frosting Kommunikationsbyrå

Futency

Gappio

Garbergs

Garbergs Malmö

GoBrave

Granath

Grand North

Grand Public

Graviz

Grey Gothenburg

Group M

Grow

Gullers Grupp

Guts&Glory

Gyllström Kommunikationsbyrå

Hallå Wetterborg AB

Happy Forsman & Bodenfors

Happytear

Haus

Hemma Annonsbyrå

Herlin Widerberg Reklambyrå

Hey it's Enrico Pallazzo

Hjärter Esse Kommunikation

Holy Diver

Honesty

House of Radon

Hummingbirds

Identity Works

IK Stockholm

INGO

IPM Ulricehamn

Isobar

JMWGolin

Jung von Matt

Jungrelations

JUNO

KAPI

KIND

King

Kntnt

Konovalenko

Kontrapunkt Kommunikation

Le Bureau

Lennandia Advertising

Liljedal Communication

Linderoths

Lindqwist Kommunikationsbyrå

Linkin

Lundberg & Co

M&C Saatchi

Made to Order

Markus Reklambyrå

Masscreation

Matador Kommunikation

McCann Stockholm

Mecka

Med Pondus

Mirum

Momentum Sverige

Mustasch

Neumeister Strategic Design

New Normal

Nine Yards

Nkel Kommunikation

NORD DDB

Northern Link PR

Nowa Kommunikation

ny

Obeya

Ohana

One stop Media

Onemotion IMC

Open Communications

Open Studio Stockholm

Ord & Bild Reklambyrå

PCG Stockholm

Perfect Fools

Petre Event

Pia K

Planeta Design

Pluralis

Pluto Stockholm

Pool

Populate

Prime Weber Shandwick

Prodigious

R2 Kommunikation

R3

Rappakalja

RBK

Respekt Reklambyrå

Retailbyrån Workshop

Rietz

Right Thing United

RODOLFO

Roi Division

Ru By Creative Sthlm AB

Ruth

Ryter Kommunikationsbyrå

Saatchi Saatchi

Shomei

Sinfo Yra

Speaking of

SPLIT STOCKHOLM

Sprida

Start Communication

Stendahls

Sticky Beat

Stockholm Design Lab

Stolpe

Stolt kommunikation

Storstad

Strays

Succé Kommunikation

Svensson

Søder Reklambyrå

Söderhavet

Södra tornet

TBWA

The Amazing Society

The BlocPartners Nordic

The Compadres

The New Divison

The Store

The Studio

The&Partnership

Think happy thoughts

Tills

Tillsammans

To Be Frank

tomorro’

TR

Tre Art Reklambyrå

Tre Kronor Media

Treativ Reklambyrå

True North

Uncle Unicorn

United Power

Valentin Experience

Vinter

Volley

Volontaire

Volt

WDO

WDW

We Are More

Welcom

Wenderfalck

Wermeland

Westander

Westerbo Network

Workbox Communication

XXL Reklam och Kommunikation

Yellon

You Are Here

Yours

Zellout

Zilloman

Åkestam Holst

Åva Kommunikation

Awards

About The Golden Egg Award (Guldägget)

Competitions and awards play an important role in the communications industry worldwide and through these the agencies and buyers are encouraged to develop new strategies and creative solutions. The definition of creativity is changing all the time: it is no longer confined to the art of storytelling. To create meaningful connections with consumers in this disrupted and disintermediated world, communicators are presented with both immense challenges and mind-blowing opportunities. The Gold Egg Award (Guldägget) is Sweden's oldest and largest communication competition. It started in 1961 and has since then grown and become an ever wider competition that covers most of what can be called communication.

The award explores the value of creativity in branded communication: from packaging design and digital development to the creative strategy, execution and impact, celebrating new ideas shaping the next wave of creativity. The purpose is to draw attention to the best advertisement, lead the industry forward and raise the level of the creative standard. The award work as a natural platform for a constantly ongoing discussion about Sweden can become even better at communicating and even more involved in social problems, pension savings or a new chocolate bar with mint flavor. The award does this by inspiring and giving courage to everyone who works within the communications industry in Sweden. 

The awards - Golden Egg, Silver Egg and the Diploma - are nominated by a jury consisting of 50 jurors (25 women, 25 men), including a jury president. The jurors are appointed among professional creatives. The members of the jury must be credited in the form of awards in the Gold Egg competition (at least Gold or Silver Egg) or similar in other awards.

The jury president must be a respected and well-credited person in the industry who is appointed by the board of the Swedish Communications Agencies and who is responsible for the jury work carried out in accordance with the purpose and rules of the competition. People in question must also have such maturity and leadership ability to be able to lead the work of the jury and be its ultimate representative. 

The jury shall take into account the following criteria when assessing competition entries:

●      Idea

●      Clarity

●      Relevance

●      Craftsmanship

●      Ethics/Good judgement

The jury's task is to assess the communication from the previous year, not to judge the standard and significance of an annual production or it’s mark in the history of communications industry.

Each year a gala is held around the time of Easter (hence the name), where approximately 1500 guests take part in an evening celebrating last year’s best, most innovative and smartest communication in 13 categories (2020) where both agencies and clients attend and celebrate together. Each winner takes home a 1,5 kg brass egg. 

Those who are awarded are not only rewarded themselves but also show others how to outdo themselves. In this way, the winners serve as good role models and examples for others, both for individuals and collectively.

In addition to the 13 categories, five special prizes are also awarded at the gala:

●      Guldskrift - appointed by the “Guldskrift” Academy and awards the best work by a copywriter

●      Guldblick - appointed by the “Guldblick” Academy and awards the best work by an Art Director

●      The Titanium Award - nominated by KOMM's Board of Directors and awards innovative communication that inspires people both inside and outside the industry. The Titanium Award winner must have broken conventions and created new conditions for how companies and organizations can act in our society

●      The Platinum Egg Award - appointed by the Platinum Academy and awards a senior creative who has contributed to the development of advertising and design in Sweden

●      Kycklingstipendiet - appointed by a special jury consisting of senior and highly respectable creatives within the industry, the scholarships are given to three students or persons who have been active within the communications industry for a maximum of 3 years

The Gold Egg Award (Guldägget) is organised by The Swedish Association of Communication Agencies (Sveriges Kommunikationsbyråer, KOMM).

Read more: https://guldagget.se/