Electric Glue
Media Agency
London, United Kingdom




Electric Glue is an independent Media Agency based in Soho. We help clients think of themselves as Media Owners - how they orchestrate their owned and earned channels to effectively engage with their consumers. We then identify the most appropriate Media Owner(s) that can help them amplify their owned media ecosystem. Media Owners are no longer defined as media channels - TV, Print, Radio etc. Instead they are multi-platform, multi-content distribution businesses with data and technology at their heart. We are driven to achieve both efficiency and effectiveness for our clients who include Rightmove, DW Fitness First, Freesat, Allbirds and Trainline. Our approach of effectively ‘brokering’ media partnerships on behalf of brands with the Media Owner ensures that we achieve not only exceptional market rates but ‘value exchange’ that drives greater business effectiveness. We believe in using media behaviour to ‘Liberate the idea” in a world where too often media execution suffocates it.