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Eardrum Australia
Radio Advertising
Sydney, Australia
A:Level 1, 16 Kent Street, Millers Point, NSW 2000



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Eardrum - In a Nutshell

Advertisers and agencies agree radio creative is a difficult nut to crack. But the industry’s biggest weakness, is Eardrum’s greatest strength.

We’ve spent time understanding how listeners actually listen, so we know how to write, cast and direct effective radio commercials that communicate on a deeper level.

With 20 years experience working with the world’s largest advertisers and their agencies, there isn’t a category we haven’t worked on, or a deadline we haven’t worked to. So if radio’s on your next media plan, (or about to be bumped from it due to substandard creative) plan on using Eardrum.



How We Work


Eardrum works directly with a number of advertisers, as their specialist Radio Agency. These include Procter & Gamble, The Federal Government, Commercial Radio Australia, Australian Unity and Unilever. These advertisers engage Eardrum in much the same way as do their Online Agency.


Our team of specialist radio writers is the best in the country, and the quality of our work speaks for itself.



Many of the world’s leading creative agencies use Eardrum to improve the quality and effectiveness of their radio.


Just like a TV production company, Eardrum’s radio directors will add value to the agency’s scripts, write treatments, cast fresh new talent and provide expert direction in the recording session.


Some recent examples include DDB (McDonalds, VW, George Weston Foods), JWT (Kellogg’s, Johnson & Johnson) Saatchi & Saatchi (Tooheys), Ogilvy (KFC, Telstra), BWM (Sanitarium), The Monkeys (Kia, Foxtel, IKEA)




Writing for radio is a specialist skill. The ability to write natural-sounding dialogue and communicate brand personality, without the use of visuals can daunt even experienced advertising creatives.

Eardrum has been trusted to write the commercials for many of the largest clients in the country.
This writing background also helps when we direct agency scripts, as we can suggest changes which will get the most out of their idea.




Why do you need a radio director? The same reason you need a TV director. To look at the script objectively and suggest ways it could work better.

Once inside the studio, only an experienced radio director has the vocabulary to communicate to the cast. Actors crave direction. Without it, nuances are lost, rhythm is fractured and meaning impaired. It helps them understand the emotional subtext and motivation behind even the simplest of scripts.
At Eardrum we’ve directed more award winning commercials than any other radio specialist.

With no visuals, tone of voice is key. For effective radio commercials that touch people on a personal level, you need voices you can trust: Genuine characters who can express the emotion contained in a script, not just the information.
That doesn't always mean actors. For the part of a dangerous criminal, we cast a dangerous criminal.
We think hard about all our casting decisions and give casting the time and consideration it deserves. After all, it's voices that people react to.

Here are some of the brands that have used Eardrum’s brand of radio, so you know you’ll be in good company.


2014                Siren                          Winner - Radio Craft (Perth Zoo "Squirrel Monkey")

2013                Siren                          Silver Winner - Radio Craft ("Earphone Bully")

2012                AWARD                      Bronze Winner - Radio Craft (Ikea "Declutter, Destress")

2012                One Show                  Q1 Finalist Interactive (“Earphone Bully”)

2012                One Show                  Q1 Finalist Sound Design (“Earphone Bully”)

2012                Spikes                        Silver Spike Winner (“Earphone Bully”)

2012                Cannes                       Gold Lion Winner (“Earphone Bully”)

2012                Siren                          Round 1 Highly Commended (Single)

2012                Siren                          Round 1 Highly Commended (Craft)

2012                New York Festivals    Gold Winner (Ikea “Holidays”)

2012                Siren                          Gold Winner

2012                Siren                          Client Award

2012                Siren                          Silver Winner (Single)

2012                Clio Awards               Bronze Winner (Radio)

2012                AWARD                      Bronze Winner (Up to and including 30”)

2012                Siren                          Round 5 Winner (Craft)

2012                Siren                          Round 4 Winner (Craft)

2011                London International  Silver (Radio Direction)

2011                Siren                          Round 3 Winner (Campaign)

2011                Siren                          Round 3 Highly Commended (Craft)

2011                Siren                         Round 2 Highly Commended (Craft)

2011                Siren                         Round 2 Highly Commended (Single)

2011                Siren                        Round 2 Highly Commended (Single)

2011                Cannes                     Gold Lion Winner (IKEA 'Holidays')

2011                Cannes                     Bronze Lion Winner (Strepsils 'Cold Callers')

2011                New York Festivals   Bronze Winner – Radio (Coopers DIY Beer)

2011                Siren                        Silver Winner (Single)

2011                Siren                        Round 3 Winner (Craft)

2011                Siren                        Round 4 Winner (Craft)

2011                Siren                        Round 5 Winner (Craft)

2011                Siren                        Round 4 Highly Commended (Campaign)

2011               Siren                         Final Call Finalist (Single) 

2011                Siren                        Final Call Finalist (Single)

2011                Siren                        Final Call Finalist (Campaign)

2011                Siren                        Final Call Finalist (Craft)

2010                 Campaign Magazine  Specialist Agency of the Year (Finalist)