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Amsterdam, Netherlands
A:Ruyschstraat 401 1091 MS Amsterdam The Netherlands




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We're an independent strategydesign, and campaigning company.

In a changing world, it's important to have a mission-driven brand. We help you with that. Because at dawn we believe that mission-driven organisations can positively impact society and the world around them, while at the same time growing their business. It’s our passion and our job to help them do that. By putting their mission and our imagination at the core of everything we do.

To help brands transform their impact.
To move people.
To make friends.
To build better futures.
We call it ‘forward branding’.

Dawn x BCorp

What do companies like Patagonia, Dawn, Danone, Triodos Bank and WeTransfer have in common? We’re all part of the growing community of B Corps. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment. Practice what you preach. This means we carefully check who we work for and with and how our work can have a positive social and environmental impact.


Set your position and direction using strategy.
- Positioning and Mission Driver
- Brand and portfolio architecture
- Cultural strategy
- Innovation and customer experience
- Internal branding
- Employer branding
- Strategic alignment

Align how people experience your brand through strong identity. 
- Brand identity and attributes
- Alignment through all channels
- Campaign identity
- Tone of voice
- Creative direction

Build business value and create cultural impact through creative campaigns.
- Integrated campaigns
- Guiding ideas
- Stories and systems
- PR and activation
- Social and content
- Production
- Media strategy


ARTIS / BNNVARA / BNP Paribas / Change Inc / DPG Media / ​Eneco / Erasmus University Rotterdam / FD / maandag® / Manpower / Miele / Rivella / Triodos Bank / Zilveren Kruis and others.