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Critical Mass
Digital Agency
London, United Kingdom

18.0k

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Immortal awards entries

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About

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 24 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking.

 

Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.


We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.

Specialities

Strategic & Planning

Customer Experience Strategy

Digital Transformation

Brand Strategy

Social Strategy

e-Commerce

Digital Identity

Technical Strategy


Experience Design 

User Experience

Responsive Design

E-Commerce Design

Brand Creation

Digital Product Design

Web & Mobile Design

Voice Interfaces

Intranet Design

Physical & Spatial Design


Marketing Communications

Channel Planning

Integrated Campaigns

Social Programs

Content Creation & Planning

Search Marketing Strategy

Media Planning & Buying


Technology & Implementation 

Solution Architecture

Prototyping

Application Development

Systems Integration

Web & Mobile Development

Search Engine Optimization

DevOps 


Marketing Science

Data Strategy

Segmentation & Targeting 

Attribution Modeling

Testing & Optimization

Measurement Planning & Implementation

Clients

AT&T

Apple

BMW USA

BNY Mellon

Citibank

INFINITI

Prudential


Full client list available upon request.

Awards

Shorty Awards 2020 - Winner, Best Use of Short Form Video (Wheel of Whoa by AT&T)

Shorty Awards 2020 - Winner, Best Use of Facebook (INFINITI QX60 Social Media Campaign for Korea)

Shorty Awards 2020 - Silver, Best Use of Localization (INFINITI QX60 Social Media Campaign for Korea)

Shorty Awards 2020 - Winner, Best Use of Images (Lactaid, Falling for Milk)

Shorty Awards 2020 - Gold, Best Use of Pinterest (Lactaid, Falling for Milk)

The One Show 2019 - Merit, Interactive & Online: AR, VR, & MR (Nissan Tech Drive VR)

Webby Awards 2019 - Honoree, Video Ad Shortform (AT&T - Just OK is Not OK)

Webby Awards 2019 - Honoree, Best Use of Stories (ASICS Tap-to-Fly Challenge)

AdRodeo Anvils 2019 - Winner, Mobile: Mobile Application (Nissan Tech Drive VR)

AdRodeo Anvils 2019 - Winner, Non-Traditional: Best Use of Innovative Technology (Nissan Tech Drive VR)

AdRodeo Anvils 2019 - Winner, Video Non Broadcast: Short Form (AT&T - Just OK is Not OK)

Communicator Awards 2019 - Excellence, SOCIAL (Social Video) - Video Series (AT&T - Just OK is Not OK)

Communicator Awards 2019 - Excellence, OUTDOOR/ENVIRONMENTAL (Outdoor/Environmental; Video Components) - Non-Traditional (Nissan Tech Drive VR)

Communicator Awards 2019 - BRANDED ENTERTAINMENT (Craft) - Use of VR/360 (Nissan Tech Drive VR)

Communicator Awards 2019 - SOCIAL (Social Video) - Video Series (AT&T - Just OK is Not OK)

Communicator Awards 2019 - ONLINE VIDEO (Video) - Social Video (BMW Nonotak Films)

Shorty Awards 2018 - WINNER, Strategy & Engagement: Gamification (ASICS Tap to Fly Challenge)

AdRodeo Anvils 2018 - WINNER, Best Use of Mobile (Nissan See The Unseen)

AdRodeo Anvils 2018 - WINNER, Best Use of Innovative Technology (Nissan See The Unseen)

Golden Awards Montreux 2018 - WINNER, Temporary Brand Communication (Bayer Summit Stairs)

Creativity International Awards 2018 - Best In Show, Alternative Media: Augmented Reality (Nissan See The Unseen)

Creativity International Awards 2018 - Platinum Award, Alternative Media: Integrated Campaign (Travel Alberta Ready)

Creativity International Awards 2018 - Platinum Award, Website: Self-Promotion (Canada 150 You're Welcome)

Creativity International Awards 2018 - Silver Award, Website: Non-Profit (Clara Lionel Foundation Site Redesign)

W3 Awards 2018 - GOLD, Online Video - Travel (Travel Alberta Ready)

W3 Awards 2018 - GOLD, Websites - Charitable Organizations (Clara Lionel Foundation Site Redesign)

W3 Awards 2018 - GOLD, Websites - Self Promotions (Canada 150 You're Welcome)

W3 Awards 2018 - SILVER, Social Features - Experimental & Innovation for Social (ASICS Tap To Fly Challenge)

W3 Awards 2018 - SILVER, Websites - Health Care Services (Ascension Site Migration)

Healthcare Marketing Impact Awards 2017 - BRONZE, Website, Provider/Insurer (Ascension Site Migration)

Cannes Lions 2017 - Bronze Lion, Mobile, 360 Video (Nissan Battle Test)

Cannes Lions 2017 - Silver Lion, Cyber, Search (McDonalds [We Are Unlimited])

Adrian Awards 2017 - Gold, HSMAI (Marriott Travel Brilliantly)