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Critical Mass US
Digital Agency
New York, USA

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Immortal awards entries

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About

In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London. 

What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.

We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.

We’re Critical Mass, but our friends call us CM. Please call us CM.

Specialities

Services 

  • Creative/Brand

  • Experience Design

  • Transformation

  • Innovation

Capabilities Digital

  • Brand Identity

  • Social Storytelling

  • Digital Brand Experience & Extensions

  • DCO/Campaigns

  • User Experience

  • User Interface Design

  • Content Strategy

  • Media Planning & Buying

  • E-commerce Solutions

  • MarTech/AdTech Platforms

  • Automated/Live Analytics

  • New & Emerging Technology

  • Machine Learning & AI

  • Immersive Content

Clients

Apple

BMW USA

AT&T

Peloton

Nissan Motor Co.

AirBnb

BNY Mellon

Hilton

Diageo

1-800 Flowers

Awards

Chris Gokiert

2023

Campaign US AOY Shortlist - Agency Leader

Critical Mass

2023

Campaign US AOY Shortlist - Digital Innovation Agency

Critical Mass

2023

Campaign US AOY Shortlist - New Biz Development Team

Critical Mass

2022

Digiday Work Life Awards Winner - Best Rewards & Recognition Program

Critical Mass

2022

Digiday Work Life Awards Winner - Best Mentorship Program

Euki App

2022

Digiday’s Greater Good Awards Winner - Public Health

Critical Mass

2022

Drum Awards for Agency Business Highly Commended - Best Performing Agency of the Year

Critical Mass

2022

Creativepool Top 10 Digital Agency Ranking - #2

Alissa Hansen

2022

Creativepool Top 25 influential and inspiring Vice Presidents Ranking - #4

Chris Gokiert

2022

AdRodeo Fellowship Award 2022

Clare Hart

2022

BIMA 100 - CEO & Leaders

Neil Cooper

2022

BIMA 100 - Creatives & Designers

Goodcell

2022

AdRodeo Anvil Winner - Logo

AT&T

2022

Clio Sports Bronze Winner - Integrated Digital Campaign

City National Bank

2022

American Business Awards Gold Stevie Winner - Brand Experience of the Year: Consumer

City National Bank

2022

American Business Awards Bronze Stevie Winner - Marketing Campaign of the Year: Financial Products & Services

DIRECTV Serving Up Justice

2022

ADCC Gold Winner - Integrated Digital Campaigns

Critical Mass

2022

Creativepool Annual People’s Choice - Best Agency to Work For

Diageo Malts.com Rebrand

2022

Creativepool Annual People’s Choice - Branding

BNY Mellon

2022

Creativepool Annual People’s Choice - Publishing

BNY Mellon

2022

Creativepool Annual People’s Choice - Data

Critical Mass

2021

AdAge Best Place to Work

AT&T Gif a Little Love

2021

Shorty Award Winner - Best Use of Native Advertising

AT&T Gif a Little Love

2021

Shorty Award Winner - Best Media Buying Shoe-String Strategy

Every Mother Counts

2021

ADCC Award Gold Winner - Cinematography 

Every Mother Counts

2021

ADCC Award Silver Winner - Direction

Cereals Canada

2021

Indigo Design Award Gold Winner - Branding: Design for Social Good

Cereals Canada

2021

Indigo Design Award Gold Winner - Branding: Food

Cereals Canada

2021

Indigo Design Award Silver Winner - Logos

INFINITI

2021

MediaPost Marketing Awards Winner - Best Interactive Execution