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Carmichael Lynch
Advertising Agency
Minneapolis, USA

22.6k

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IPG4A's (USA)

Immortal awards entries

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About

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners. 

We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready.

It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next.

All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too.

Specialities

Recognizing the client needs of today, Carmichael Lynch is designed to be fluid, nimble and multifaceted with the ability to consistently produce work in any medium, with varying budgets, at a very high level. 

Being a full-service agency, we're able to cover the full spectrum of advertising services across all mediums using a holistic approach. We understand that today’s modern companies need a creative partner that works the way they do: fast, open and collaboratively. 

Gathering together the best of all disciplines under one roof enhances our seamless handling of client needs by keeping all elements in close communication and contact, which supports an efficient workflow and evolution of creative ideas.

Clients

76 Gas Stations, Amstel Light, BJ's Restaurant & Brewhouse, Bush's Beans, Caribou Coffee, Conoco, Formica, Garden of Life, H&R Block, Marvin, Pagoda, Phillips 66 Company, Saputo Cheese USA, Subaru of America, Xcel Energy

Awards

One of our greatest points of pride is that we win awards for our clients across all disciplines, as well as for our agency culture overall. Here is a sampling of recent awards:

CREATIVE

Clio Sports Awards, Silver and Bronze – Amstel Light "In the Rough" and Minnesota Twins 2020 Season (2021)

The One Show, Shortlist – Hell Raising Hot Sauce, Subaru National #MakeADogsDay, Minnesota Twins 2020 Season

One Club’s ADC Awards, Shortlist – Minnesota Twins 2020 Season (x7) (2021)

Effie, Gold Sustained Success – Subaru (2020)

The One Show, Gold Pencils – Minnesota Twins 2019 Season (x2) (2020)

Art Directors Club Awards, Silver Cubes – Minnesota Twins 2019 Season (x2) (2020)

Effie, 5 for 50 finalist – Subaru. This awards celebrates the most effective campaigns over the last 50 years. (2019) 

Effie, Bronze – Subaru Crosstrek Amazon Infiltration (2019)

Communication Arts Magazine, Best in Show Design Annual “Poster Series” – Minnesota Twins 2019 Season (2019)

Effie, Silver – Subaru Share the Love (2018)


MEDIA

MediaPost OMMA Awards – Pagoda (x2) and Subaru (2021)

MediaPost Marketing Automotive Awards – Subaru "The Underdogs" (2021)

AdFed Minnie Awards, Media Innovation Awards – Subaru and Red Baron (2021)

AdWeek Media Plan of the Year Award – Subaru National #MakeADogsDay (2020)

MediaPost OMMA Awards – Subaru National #MakeADogsDay (x4 categories) (2020)

AdWeek Media Plan of the Year Award – Subaru Crosstrek Amazon Infiltration (2018)


STRATEGY

4A’s Jay Chiat Award for Strategic Excellence, Bronze – Helzberg Diamonds “Will You?” Ring (2019)

4A’s Jay Chiat Award for Strategic Excellence, Silver – Phillips 66 portfolio strategy (2018)


PUBLIC RELATIONS

MN PRSA Classics Awards – 11 awards for 6 different clients, including Best of Show for Formica Corporation (2021)

PRSA Silver Anvil Awards, Silver Anvils – Post Consumer Brands (x2, 2021) 

HSMAI Adrian Award – Meet Minneapolis “We Need Us” (2021)

PRWeek Awards, Honorable Mention – OpenTable #DiningMode (2020)

PRSA Silver Anvil Awards, Silver Anvils – Helzberg Diamonds “Hitched at Helzberg” (x4), Celestial Seasonings and Marvin (2020)

Innovation SABRE Awards – OpenTable #DiningMode and Conoco #MyHeroConoco (2020)

North American SABRE Awards – Helzberg Diamonds, Conoco, Arla and kayak.com (2019)

Innovation SABRE Awards – Helzberg Diamonds, Conoco and Arla (2019)

PRSA Silver Anvil Awards, Silver Anvils – Kayak.com, Red Baron, Allstate and Conoco (2019)

Global SABRE Award – Evereve Dress Like a Mom (2018)

North American SABRE Awards – Evereve and Garden of Life (2018)


AGENCY CULTURE

AdAge - Best Place to Work (2021, 2020, 2019)

Forbes - America’s Best PR Agencies (2021)

Star Tribune - Best Places to Work in Minnesota (2021, 12th consecutive year)

SheRunsIt – Outstanding Company for Working Mothers (2018)

The American Advertising Federation - Mosaic Champion Award (2018)

PRWeek - Outstanding Midsize Agency of the Year and Overall Agency of the Year Honorable Mention (2017)

North American SABRE Awards - Creative Agency of the Year Finalist (2019) and Small Agency of the Year (2017)

IPG - Agency Champion of Inclusion and Most Inclusive Climate (2017 and 2016)

PRWeek and PR Council - Diversity Distinction in PR Award Winner (2017 and 2016)

Outside Magazine - Best Places to Work (2017 and 2016)