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Berners Bowie Lee
Advertising Agency
Toronto, Canada


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Culture + context + creativity.

We founded BBL to help companies be part of shifts in culture rather than piggyback on them or chase trends like everyone else. We understand changes in behaviour, values and beliefs before they become obvious. That’s because we learn from people and their experiences to gain real insight into the cultural context of each shift; something that isn’t found in data, on trend sites or through traditional research. We call it Culture Mapping. As the name suggests, it helps us map culture, which leads to work that people remember because it’s entertaining, useful or solves a problem for them.