Advertising Production Resources (APR) is a content creation optimization consultancy that oversees over $1 Billion in annual ad production spend for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, Digital, Web, Mobile, Social, and Experiential, our 200+ team members collaborate with advertisers and their creative resources to establish best practices & pinpoint efficiencies in advertising content creation. We utilize our unique vantage point and collaborative, integrated approach to drive innovation, improve production acumen, and increase return on investment for many of the world’s leading advertisers. www.aprco.com