The Advertising Association are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues and opportunities that affect them. Through engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
Responsible businesses understand that there is little point in an advertisement that people cannot trust. That’s why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. Chaired by our President, Andy Duncan, the AA Council acts to future-proof the system by identifying the longer term issues and challenges likely to have an impact on the UK advertising industry and build consensus on how best to manage them.
The Advertising Association is its members, and those members are drawn from all sides of the advertising and marketing industry: the advertisers, the agencies and the media owners.
We facilitate discussion amongst members and reduce the costs of information gathering, policy research and political action. We engage with politicians and civil service officials to ensure the UK ad industry’s voice is heard in policy-making and enable our members to co-ordinate their activities and act collectively for the benefit of both individual organisations and the advertising industry as a whole.
There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single-voice when speaking to policy-makers and influencers.’