Every day, two kids in Germany are diagnosed with blood cancer. Often a stem cell
donation is their only chance for survival. Young donors (18 - 30) are statistically the best
candidates. These donors have as much as five times the likelihood of positive matches
compared to other age segments. The challenge, however, is that not enough young
people are taking action. They know they should help, but we needed to find a way to
make them want to help. The typical tool for DNA tests is a simple stick or swab. That’s
where we saw a new way to disrupt the category. By making the DNA test more playful,
fun, and even delicious, we could attract young people who had never even considered a
stem cell donation before. Introducing Life Lolli: a heart shaped lollipop that provides a
tasty way to collect your DNA, and an irresistible opportunity for the selfie-generation to
share their good deed with the world.