For many years, OMO has been challenging perceptions and demonstrating how dirt truly is good. Because of that, we became the world’s largest laundry brand. 

But dirt is wouldn’t have without, ketchup stains, ice cream stains, soup stains, and all those brands’ stains that make the world messier.  

So, we needed to thank them and for that reason we created a global campaign for china, and  to thank different brands, by creating prints and billboards that portrayed when their stains demonstrated the good in dirt. 

Our message reached so far, that even the entrepreneurs and marketing managers of the brands that we thanked, committed to keep making stains for us.