CFP® 2023 Public Awareness Campaign Results

The IT’S GOTTA BE A CFP® campaign was a breakthrough success.

The Brand Health Study conducted by Heart+Mind Strategies resulted in the 2023 PAC campaign meeting and/or exceeding all KPIs.

The 2023 PAC campaign had higher total ad recall and breakthrough compared to the 2022 campaign (from 58% in 2022 to 67% in 2023).

Achieve Total Awareness of CFP® certification among the MAI target goal of 86% to 93% by 12/31/2023 was met at 90% - a 3% increase over 2022 (87%). This is the highest ever tracked.

Achieve Preference for CFP® certification among the MAI target goal of 74% to 82% by 12/31/2023 was met at 84% - a 5% increase over 2022 (79%). This is the highest ever tracked.

Source:

Heart + Mind Strategies, CFP Board 2023 Public Awareness Campaign Brand Health Study.