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Group745
Group745
Group745
Group745
Group745
Certified Care
05/09/2023
Advertising Agency
Chicago, USA
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Raid created a way to turn a woman’s role as caregiver into a paying job, by training and certifying them as official Community Healthcare Workers.

In partnership with the Rwandan Ministry of Health and Society for Family Health-Rwanda, Raid launched Certified Care, a program that empowers women with official certification and supports their ability to obtain paying jobs doing something they’ve spent a lifetime doing for free. Caring for those suffering from malaria.

Certified Care is an ongoing program designed to supplement the knowledge and skills women already have with practical medical training and official accreditation to become CommunityHealthcare Workers. Thereby cementing them as the front-line defense in detecting and treating malaria at a community level. This accreditation and education unlocks official job opportunities for them from organizations like SC Johnson that rely on local healthcare workers to complete initiatives aimed at eradicating malaria.