​In homage to those who have come before, Adidas releases its new campaign to celebrate the FIFA Women's World Cup 'Play Until They Can't Look Away'. Developed by TBWA\NEBOKO, and directed by Lou Escobar the piece is dedicated to next generation icons Alessia Russo, Lena Oberdorf and Mary Fowler, aiming to inspire other young women to follow in their footsteps. ​