Problem

The Suzuki Swift has been zipping around Australian roads for over eighteen years. And with its long history, the car has come to be known as an Australian icon.  

With its stylish exterior and a tonne of features, the car is a perfect choice for young car buyers. But while Australians saw Swifts as reliable, they had forgotten reliable can also be fun.  

We needed to prove to the young-at-heart buyer that some of the best fun on the roads can be had in a Suzuki Swift. 

Idea

To directly target people to buy Swifts, we utilised the Suzuki For Fun’s Sake brand platform and set up a task force to uncover people who weren’t having fun on the roads. 

Say hello to the Fun Police. 

Using all the tactics that regular police use (PSAs and TAC style ads), but also some unconventional ones (random bread tests), this task force uncovered cases of sad sackery and had all offenders booked… in for a test drive. 

Results

The campaign saw our young-at-heart audience get in on the fun, with an increase in test drives and a decrease in sad sackery post-campaign launch.