Overview of submission:
Working with Iconoclast UK, LS Productions delivered full production and location services for Under Armour’s ‘Protect this House’. Billed as the Ultimate Team Talk,’ the ad features a 90-second locker room speech delivered by British actor Ashley Walters, with a script crafted entirely by ChatGPT.
Supporting features:
The Drum:
https://www.thedrum.com/news/2023/08/07/under-armour-uses-chatgpt-write-the-ultimate-team-talk-ad
David Reviews' Pick of the Day:
https://www.davidreviews.com/Work/2023/Under_Armour_Protect_This_House_1/
GoSee:
https://www.gosee.news/image/1384224/imagesearch
Sustain Health Magazine:
https://sustainhealth.fit/lifestyle/ai-team-talk-under-armour/
Sportindustry: https://www.sportindustry.biz/news-categories/news/under-armour-reveals-ultimate-ai-team-talk/
UA Newsroom: