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Group745
Group745
Group745
Group745
Group745
More of Life Brought to Life
31/08/2023
Music & Sound
New York, USA
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Agency / Creative
Production
Post Production / VFX
Music / Sound

As part of our campaign "More of life brought to life," we show in this film how a simple topic - Sneakers - can expand our reader’s worlds by taking a journey across the different parts of New York Times journalism. 

At the core of our films is one long connected thread of type and stream of consciousness that mimics readers' curiosity and understanding. Acting as the guide, it takes viewers on a delightful and unexpected journey of topics, all of which are interconnected through journalism, across the New York Times and returning to where the reader started. Along the way, narration gives voice to the journey, leaping between topics with adlibs, and vocalizing the script as a personal stream of consciousness. 

Imagery from The New York Times blends with sound design to create a rich tapestry across the typographic thread, showcasing the diverse range of journalism within the New York Times.