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Group745
Group745
Group745
Group745
Group745
Through the Fire
08/05/2023
Advertising Agency
Sydney, Australia
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound

You can’t be what you can’t see. THROUGH THE FIRE is a documentary by We Are Warriors (WAW) founder, Nooky, celebrating his own upbringing as a self-proclaimed Warrior. Told through Nooky’s lens, THROUGH THE FIRE unpacks the uncomfortable truths faced by First Nations people, but more importantly, shifts the narrative to one of bravery, resilience and Blak excellence.

The film harnesses the prolific power of Indigenous achievements across music, fashion, sport and beyond. It aims to inspire and empower Indigenous youth by connecting them with Indigenous role models, so they can see it to be it.

THROUGH THE FIRE is the story and the origins of WAW. The song called 'We Are Warriors' is the graphic account of the WAW’s origins and narrative. THROUGH THE FIRE tells the story of the black cockatoo – significant to Nooky’s birthplace of Nowra. The white cockatoo – facing adversity, pain and torment – flies through the fire to emerge a black cockatoo, bringing rain and lessons of perseverance, resurrection and resilience. With Indigenous youth facing the highest incarceration rate on earth, the story is as symbolic as ever.