SYNOPSIS : 

In some region of Thailand, Soffell the mosquito repellent has some trust issue that Soffell maybe cannot handle with those local mosquitoes.  Therefore, Soffell created the commercial to spread out the truth that Soffell can easily deal with any mosquitoes in Thailand. 

EXECUTION :

Created the mockumentary commercial interviewing mosquitoes from each region of how Soffell destroy their lives. Moreover, the video scripted is customised according on the dialect language if each part of Thailand.

CREATIVE STRATEGY:

Who can do the best demonstration better than the mosquitoes themselves. So we take the mosquitoes in each region who they believe in the cruelness to tell. The real story of how difficult it is when they have to deal with Soffell

MARKETING CONTEXT:

Soffell is really famous only in the center part of Thailand but for other parts it is the opposite. Additionally, consumers believe that the mosquitoes in their region have more strength than the center part of the country. Therefore, Soffell is not that popular for them 

CAMPAIGN GOALS:

To spread the truth about the power of Soffell that they may never know. Whatever the cruelness the mosquitoes in their region are, Soffell can definitely scare those beasts away so you all should know and use it!

CAMPAIGN SUMMARY:

First time ever in Thailand ! The mosquitoes commercial that create the buzz online not just the talk but create the highest sales for the products. Moreover, it helps to erase those wrong beliefs about Soffell power. From now on, everyone knows that Soffell can definitely protect you from any mosquitoes you are face with.

EVIDENCE OF RESULT: 

- 11M View with more than 1,500 Engagements in a week

- 268% Growth Brand Awareness

- 1.3M USD Sales in total just 1 month