​oday, universities give students an education that leaves them unprepared for the real world. GenZ students often find it challenging to find the motivation and dedication that will help them reach their goals. Our client, the American University of Dubai (AUD), wanted to highlight that they provide students with a lifetime experience that shapes their future and provides them with the tools they need to become leaders in their chosen fields.

​As part of AUD’s recruitment campaign, the Creative 9 worked on a series of visuals featuring illustrations of thought leaders, global superstars, and successful celebrities who have made waves throughout the world and left a positive impact. The campaign encourages students to get on the right path and apply to AUD. The visuals were published on Instagram and Facebook throughout April 2022. The campaign targeted potential students and their parents, from the UAE and beyond. We focused on two main objectives, Conversions & Engagement.

​The campaign was a huge success, with 2.5 million impressions and 20,000 link clicks. As a direct result of our campaign, AUD received over 2,000 online registrations, clearly positioning them as the university of choice for students who want a bright future.

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