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Frontline Plus Cat / Boehringer Ingelheim Animal Health Japan - Realization
10/09/2021
Advertising Agency
Tokyo, Japan
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Agency / Creative
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Editorial
Music / Sound

This is an online commercial video for Frontline, a treatment for pet’s ticks and fleas. The video aims to raise awareness that even cats living at home can get infected by fleas and ticks. While Frontline’s brand message is “Because we always want to be close together.”, this video simply zooms into a cat until the screen is filled with the cat’s fur, showing how the cat owners perspective change about the cat as they realize that their cats’ fur could be infected by fleas and ticks.


[Translation of the super]

Song: Meow meow ~

SU: Could it be possible that even my kitty might have them?

SU: Even at home, they could be infected by fleas and ticks.

SU: This is a treatment for pet’s fleas and ticks that are also used at the vet.

SU: Because we always want to be close together. Frontline Plus Cat.

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