#AskFor24 is a movement against homophobia signed by Corner Magazine and created by MullenLowe Brasil.

The number 24 represents the deer in a Brazilian gambling game, an animal associated with gay men. This homophobic stigma makes the 24 jersey be ignored by clubs and players, not being registered in national football competitions.

For more 24 jerseys on the field and less prejudice, Corner Magazine launched the hashtag #AskFor24. A request that started a spontaneous movement in the Brazilian sports media, generated a massive debate on social networks and that is increasingly making clubs and players wear the number 24.