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Kia - Feel Something Again
26/08/2018
Advertising Agency
Los Angeles, USA
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Post Production / VFX
Editorial

This Super Bowl spot features legendary rocker Steven Tyler at an old abandoned racetrack. He’s preparing to race the Stinger. After a moment of reflection, rather than driving the car forward, Tyler takes the car backwards around the track, in reverse. As the Stinger races counterclockwise, the score transforms into his signature track “Dream On,” a song he wrote five decades ago about the passage of time. When he comes to a stop, he finds himself in the 1970s – a young rock star in his prime, at the moment when he felt most alive. The Stinger made him feel something again.

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Language:
English
v10.0.0